I’ve always been obsessed with retro, playful fashion that doesn’t take itself too seriously. While still in college, I took a chance and cold-emailed Katy Perry’s manager (on Myspace! 😱 It was 2008!) and ended up designing her iconic, fruit-inspired stage outfits during her breakout years! 🍉🍓🍒🍌 (That watermelon romper on The Today Show? The Peeling Banana on the VMAs? Yep, that was me!) 🎤
After graduating in 2010, I kept designing custom stagewear with fun shapes and quirky designs. Between 2014-2016, I launched #Retroversible, a line of retro-inspired reversible clothing! But in 2016, I knew something new was on the horizon! I applied for my first-ever pop-up at Chelsea Market in NYC, and while prepping for it, I realized I needed one more thing—something that was fun, easy to sell, and didn’t require trying on. I scrounged around my home studio and found some leftover zippers, sparkly fabrics, and playful patterns from my stagewear days...and voilà, a clutch was born! 💫 Taking shapes off of dresses and putting them onto clutches was a way for me to tell my story to the masses! 🥰
My clutches have been sold everywhere—from pet stores 🐾 to sex stores 😏 and department stores like Macy’s, Nordstrom, and Neiman Marcus. I love to partner with different brands that have made our clutches stand out in industries I never thought I'd be part of! No matter where they’re sold, these colorful, quirky clutches are guaranteed to bring a smile to everyone who sees them! 😍🎉
👆julie & katy perry backstage @ the today show in 2008!
👈julie & the first clutches @ her first pop up shop in 2016!
I never imagined becoming a bag lady, but my clutches took off in ways I couldn't see coming! ✨ Now, my journey makes so much sense! I love bringing pop culture and fun to you! Whether you’re buying one for yourself, a friend, your mom, your grandma, or anyone who loves fun fashion, my clutches are made to spread joy and truly made to make you smile! Thank you for loving them! 💖
